Senior Capstone

This honors capstone reimagines a themed Iowa State football game as a comprehensive brand system centered on the United States’ semiquincentennial. As both a capstone and honors project, the goal was to push beyond typical expectations by creating a more expansive, system-driven solution. Rather than functioning as a one-week promotion, the project builds a connected experience across visual identity, apparel, social storytelling, campus collaboration, and in-venue design. Together, these elements make the theme feel unmistakably Iowa State while creating meaningful opportunities for fan participation. The result is a more immersive and memorable game-day platform that extends far beyond kickoff.