Masters Brand Collaboration

Explored a cross-brand collaboration by merging Masters Tournament heritage with Geoff McFetridge’s reductive style and Smathers & Branson’s needlepoint craft into a single, hybrid identity system. Engineered stitch-scale icons, a modular visual language for belts and small goods, and extended the system into packaging, product skins, and marketing mockups with a clear rationale for audience, story, and production.