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Dentistry at Somerset
FALL 2025
ARTGR 4770 - Practicum
PROJECT TYPE
Logo Design & Brand Identity
Inherited a classmate’s redesigned logo, wrote a focused critique, and built a 20-image mood board with a 20-word visual list to steer direction. Developed a 4×4 sketch matrix, then vector-refined the selected concept in Illustrator—tuning typography, proportion, and color—and created three branded mockups.


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