Crafting Champions

I explored the growing impact of graphic design and creative services in athletic marketing by developing a full editorial magazine centered on Iowa State Athletics. Each spread highlights a different sport, arranged in the order their seasons begin throughout the school year, along with special features on holiday graphics and uniform designs. To further expand the project, I created a double-sided foldable poster—one side showcasing season posters I’ve designed, and the other featuring an original article I wrote about creative services at Iowa State. The final result blends professional design work with personal insight from my time in the athletics department.