Little Woods Tea & Herbal

Took over an Ames business identity, reviewed the prior two redesigns, and wrote a one-page critique to justify a completely new direction, supported by a 20-image mood board and 20-word visual list. Developed a 4×4 sketch matrix, then vectorized the selected concept in Illustrator—pairing the mark with typography and a new color scheme—and produced three fresh mockups to demonstrate versatility.