Big League

For this package design project, I selected Big League Chew as my grocery store item to redesign and gave the brand a complete visual overhaul. After researching the product’s history, target audience, and current market presence, I focused on rebranding it with a nostalgic, vintage-inspired aesthetic that still felt fresh and engaging. My redesign emphasized clearer visual communication, while also leaning into the brand’s connection to sports—a natural fit given my own passion for athletics. This project was especially enjoyable, combining creative exploration with a strong, recognizable product and market.