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Midwest
FALL 2023
ARTGR 2700 - Studio I
PROJECT TYPE
Logo Design, Brand Identity, and Brand Strategies
This project tackled crucial dual objectives: promoting Iowa's economy to attract residents and positioning Iowa as a compelling tourist destination. Addressing the decline in rural population, the project aimed to bridge the gap between the negative impact on these communities and their perceptions. Throughout the process, I honed skills in economic promotion, destination marketing, and fostering community connections. The project underscored the importance of strategic communication and creative solutions to address real-world challenges.




















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