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Midwest

FALL 2023

ARTGR 2700 - Studio I

PROJECT TYPE

Logo Design, Brand Identity, and Brand Strategies

This project tackled crucial dual objectives: promoting Iowa's economy to attract residents and positioning Iowa as a compelling tourist destination. Addressing the decline in rural population, the project aimed to bridge the gap between the negative impact on these communities and their perceptions. Throughout the process, I honed skills in economic promotion, destination marketing, and fostering community connections. The project underscored the importance of strategic communication and creative solutions to address real-world challenges.

  • Artboard 1
  • Artboard 2

missgracestarr

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