Wimbledon Big Message

For this project, I selected a client and identified their mission, audience, and brand standards. With this information, I crafted a message intended to resonate with the target audience, steering clear of corporate messaging and focusing on creating something appealing for the audience to buy and live with. I then designed an 18x24" vertical poster and multiple creative applications, using both the message and the client's brand guidelines to ensure consistency and effectiveness across different mediums. The aim was to create designs that engage the audience and align with the client's mission and branding while offering creative and appealing merchandise options.