Citroné

In this project, I created a brand and product line inspired by my personal interest in everyday rituals—specifically, cleaning. I wanted to elevate the experience of cleaning to feel more like a skincare routine, something intentional, refreshing, and sensory-driven. The result was a design-forward brand that focused heavily on visual appeal and scent as a central part of the user experience. Every element, from the product packaging to the brand voice, was crafted to make cleaning feel both beautiful and purposeful.