Reaching Beyond

Titled Reaching Beyond, this project explored the influence of AI through the lens of historical marketing strategies, specifically drawing inspiration from NASA’s promotional efforts during the first moon mission. Influenced by the film Fly Me to the Moon, I focused on how public support for innovation is often driven by strong, emotionally resonant campaigns. My project imagined a similar marketing approach for AI, featuring brand collaborations with companies like Budweiser, Ford, and Cowboys & Indians magazine. The campaign spanned multiple mediums and reflected on how storytelling and branding can shape public perception of emerging technologies.