Chi Omega

As the Career and Personal Development Chair for my chapter in 2023, I spearheaded the Chapter Website and Brand Rebranding Initiative to elevate interaction with our members, alumna, and the wider community, while also embodying our chapter as a symbol of friendship and high-achieving women. Commencing with the creation of a unique logo, I utilized Squarespace to meticulously design a user-friendly website, strategically integrating essential pages and features to foster engagement. This website emerged as our primary communication platform, fostering stronger bonds within our sisterhood and facilitating effective outreach to alumna. Leveraging Squarespace's email campaign feature, I initiated monthly alumni updates and curated compelling content, bolstering our digital presence and alumni relations. Following the successful completion of the project, our chapter established a dedicated blog post team and appointed an Alumna Relations Chair to sustain the momentum and initiatives initiated through this transformative endeavor.