Hall Customs

Hall Customs, an agricultural business of many trades, enlisted my help to craft a versatile logo symbol mark capable of adorning business cards, apparel, branding materials, and prominently displayed on their fleet of trucks. Given the diverse array of farmhand skills catered to by the brand, the logo needed to embody both functionality and evoke a sense of western and agricultural aesthetics. In response, I conceptualized a logo design that seamlessly fused these elements, ensuring adaptability to the brand's growth trajectory while maintaining its rustic charm.